Marketing Executive
Project H Group Co., Ltd.
- Worked across B2B and B2C marketing for Project H Muay Thai Gym and Meta H Muay Thai Tech Gym, covering partnership development, campaign execution, performance tracking, e-commerce channels, and business expansion projects.
- Built the first B2B channel for corporate offices, hotels, and tour operators, including lead databases, pricing structures, quotation templates, brochures, pitch decks, and partnership proposals.
- Created dashboards, campaign trackers, sales summaries, and daily performance reports to monitor lead acquisition, trial-to-purchase conversion, campaign KPIs, and monthly sales performance.
- Coordinated Facebook Ads operations with media buyers and introduced paid-customer audience strategies using customer payment data to improve lead quality and support monthly sales targets.
- Implemented Plus-Connect CRM to centralize Facebook, LINE, Instagram, and comment inquiries, improving response tracking and reducing missed customer conversations.
- Managed GoWabi and Klook booking channels, Google Business Profile review campaigns, and internal booking/CRM workflow requirements for a custom operations system.