Marketing Executive Growth & Performance Marketing

Ploypan Preechajarn

Building growth across B2B and B2C marketing through campaign execution, performance tracking, CRM workflows, partnership development, and data-driven decision-making.

Currently shaping campaign execution
Professional black-suit portrait of Ploypan Preechajarn

Profile

Marketing that connects strategy, execution, data and growth.

I work across B2B and B2C marketing, combining campaign execution, performance tracking, CRM workflows, partnership development, e-commerce operations, and management reporting. My strongest work turns fragmented marketing activity into structured systems that help teams improve lead quality, customer acquisition, and business growth.

B2B / B2C Campaign execution
Data Performance tracking
CRM Response workflows
Growth Partnership operations

Experience

Recent Roles

Jul 2024 - Feb 2026 Bangkok, Thailand

Marketing Executive

Project H Group Co., Ltd.

  • Worked across B2B and B2C marketing for Project H Muay Thai Gym and Meta H Muay Thai Tech Gym, covering partnership development, campaign execution, performance tracking, e-commerce channels, and business expansion projects.
  • Built the first B2B channel for corporate offices, hotels, and tour operators, including lead databases, pricing structures, quotation templates, brochures, pitch decks, and partnership proposals.
  • Created dashboards, campaign trackers, sales summaries, and daily performance reports to monitor lead acquisition, trial-to-purchase conversion, campaign KPIs, and monthly sales performance.
  • Coordinated Facebook Ads operations with media buyers and introduced paid-customer audience strategies using customer payment data to improve lead quality and support monthly sales targets.
  • Implemented Plus-Connect CRM to centralize Facebook, LINE, Instagram, and comment inquiries, improving response tracking and reducing missed customer conversations.
  • Managed GoWabi and Klook booking channels, Google Business Profile review campaigns, and internal booking/CRM workflow requirements for a custom operations system.
Jul 2022 - May 2024 Bangkok, Thailand

Sea Freight Officer

Dynamic Intertransport Co., Ltd. / CP Group

  • Built a strong foundation in B2B communication, customer coordination, documentation accuracy, and cross-functional operations within an international logistics environment.
  • Coordinated customers, overseas agents, shipping lines, sales teams, and internal departments to support smooth booking, shipment updates, and issue resolution.
  • Managed export documentation and invoicing within deadlines while maintaining accuracy, compliance, and operational reliability.

Selected Work

Marketing Work

These are selected projects from my marketing work, with visual material and concise context for the campaigns, systems, reports, and growth workflows I helped build.

Capabilities

Skills & Tools

Marketing

B2B Marketing Campaign Planning Partnership Marketing Lead Generation Promotion Planning Influencer Coordination Customer Acquisition Google Business Profile Local SEO E-commerce Channel Management

Data & Operations

Performance Analysis Sales Reporting Marketing Dashboard KPI Tracking Lead Quality Analysis Trial-to-Purchase Tracking Campaign Performance Review Monthly Sales Forecasting Risk Analysis Data-Driven Decision Making

Tools

Google Sheets Microsoft Excel Google Apps Script Canva Meta Ads Manager Meta Business Suite LINE Official Account Plus-Connect CRM Google Business Profile GoWabi Klook ChatGPT Gemini Codex

Education

Kasetsart University

Bachelor of Business Administration, International Business
Faculty of Management Sciences | GPA 3.74/4.00 | First Class Honors

Languages

Thai & English

Thai: Native
English: Good command (KU-EXITE 83/100)

Contact

Open to marketing, growth, partnership, performance and operations roles.

Based in Sathorn, Bangkok. Available for Marketing Executive, Growth Marketing, B2B/B2C Marketing, Partnership Marketing, Marketing Operations, and Marketing Analyst opportunities.