03 — Performance marketing
I coordinated Meta Ads, lead quality, campaign tracking, and dashboard reporting.
I coordinated Facebook Ads operations with external media buyers, covering campaign briefs, budget monitoring, creative direction, lead quality checking, sales feedback, and performance review. I built dedicated Ads tracking files, daily reports, campaign trackers, sales dashboards, risk analysis files, and Google Apps Script workflows to centralize fragmented sales and marketing data.
I introduced a purchase-based audience strategy using paid customer data from Facebook-related transactions. This helped improve lead quality and supported consecutive monthly sales targets of approximately 1.6M–1.7M THB/month. The reporting system also helped identify issues across the customer journey, including low lead volume, low trial conversion, weak purchase conversion, renewal drop-off, campaign underperformance, and sales execution gaps.
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Based in Sathorn, Bangkok. Available for Marketing Executive, Growth Marketing, B2B/B2C Marketing, Partnership Marketing, Marketing Operations, and Marketing Analyst opportunities.